Customer Reactivation

Past customers are cheaper than new ads.

Campaigns to past customers for maintenance, seasonal work, and overdue follow-up. Start with lists and outreach; automate later.

What's included

• Past-customer list cleanup
• Seasonal/maintenance offers
• Email/SMS/direct outreach
• Booked-job attribution

What we would do

Build a past-customer list, segment by last job/trade, run a reactivation campaign, and report booked work vs. list size.

Who it's for

Established contractors with years of invoices and no nurture program.

If demand justifies it

1. 1. Triggers from Customer Management (last job date)
2. 2. Maintenance-plan offers with Get Paid
3. 3. Always-on drip vs. one-off blitz